Dealing with an adversarial media

When dealing with an adversarial media on the prowl for a scandalous scoop, one needs to shake off the scoop riders by creating an opposite/fake newsworthy scenario.

Here is the sequence:

  1. Do A
    1. News reports A and smugly criticizes it.
  2. Undo/Invalidate A
    1. News cannot report not A  because it reduces the credibility of the media.
    2. News reports turmoil or moves on
  3. Do steps 1 and 2 until the public tunes out and judges media unreliable.
  4. Do B which is what you wanted to do in the first place.

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