This is the corollary of “all evil is done with good intentions”.
Even unsustainable plans like “let us kill all the people” can be dressed up to be palatable and politically correct.
In fact I’ve yet to see to any form of genuine good. It is just evil interacting with evil, and certain evils winning out.
All forms of evil that win, have better publicity. This is why marketing and sales are more powerful than I earlier imagined. It makes the despicable and disgusting tasty.