I try to lose less and win more, that way I need only be right, less often than a flip of a coin to make money.
I like playing against consistent raisers, because that way I can raise them at the opportune moment while folding the rest of the time. So I look for tables where the average pot is high.
Folders lose a bit each hand, while the lucky rip of the consistent raisers and get confident. When I get a better hand, it would be my turn to rip of the confident.
If the table is risk averse, I just make by until a reckless guy comes along.