I think it was a bad strategy to evangelize for Linux before Hardy Heron. Because some of the users got fed up when they realized that they have to research for 72 hours on forums and IRCs to do simple tasks. As a result some quit the idea of using Linux altogether. So when we tell them Linux is now better than Windows, they think we are exaggerating.
But the boy is not dead; he is here to stay. Perhaps people will listen when he keeps crying for another 10 years.